Amazon Niche Analysis

GLP-1 Supplement Weight Loss

Market Intelligence Report

Prepared by Prime Team Agency, LLC

Analysis PeriodPast 360 Days
Data SourceAmazon, Helium 10, & SmartScout
Products Analyzed49 Top Performers
$38.1M
Total 12-Month Revenue
1.05M
Units Sold (12M)
+540%
YoY Search Growth
38
Active Brands

Report Contents

1

Niche Overview & Revenue Intelligence

Market size, brand revenue breakdown, seasonal patterns, and competitive structure from SmartScout data.

2

Product Performance Analysis

Top products by revenue, growth rates, opportunity scores, and competitive metrics.

3

Search Term Insights

Customer search journey, high-volume keywords, conversion rates, and emerging opportunities.

4

Customer Insights

Review sentiment analysis, demographic profiles, and engagement opportunities.

5

Strategic Summary

Key takeaways, opportunity assessment, and actionable recommendations.

6

Appendix

ASIN summary table and search term summary table with detailed product and keyword metrics.

Section 1

Niche Overview & Revenue Intelligence

A. Market Revenue Summary

Total Revenue12 Months
$38,059,225
Across 49 tracked products
Total Units Sold12 Months
1,045,594
Average 87,132 units/month
Avg Monthly RevenuePer Product
$64,727
$3,171,602 total monthly
Average Product PriceBuy Box
$36.27
Range: $9.59 - $95.07

B. Brand Revenue Breakdown

Brand
Market Share
12M Revenue
Units Sold
Products
ColonBroom
$5,959,641
86,478
6
Plus+Ultra
$5,707,824
201,094
1
Clean Nutraceuticals
$5,104,505
176,716
1
Lemme
$4,651,593
53,002
1
Triquetra Health
$3,797,797
84,770
1
Supergut
$2,243,219
78,048
2
Other Brands (31)
$10,594,645
365,486
37

C. Market Dynamics

📅

Season Patterns

Peak Season
January 263K+Summer Months Sustained
Off-Peak
Feb-March 20K+
10x+
Seasonal Swing
New Year
Peak Driver
🏆

Competitive Landscape

Active Brands 38
Top 5 Brand Share 61.6%
Market Leader (Plus+Ultra) 20.0%
Brand Count YoY +3.3%
📊

Brand Market Click Share (Top 5)

Plus+Ultra 20.0%
ColonBroom 18.9%
Lemme 11.5%
Etta Vita 6.0%
Triquetra Health 5.3%

Section 2

Product Performance Analysis

A. Top Products by 12-Month Revenue

#1
Plus+Ultra
GLP-1 Supplement for Women and Men | Hunger & Metabolism Support - Pha...
$5,707,824
New Launch
201,094
Units Sold
$27.02
Avg. Price
4.0 ⭐
Avg Rating
1 Sellers
# Sellers
#2
Clean Nutraceuticals
Clean Nutra Berberine with Ceylon Cinnamon Supplement Liquid Drops + B...
$5,104,505
New Launch
176,716
Units Sold
$29.95
Avg. Price
4.4 ⭐
Avg Rating
2 Sellers
# Sellers
#3
Lemme
Lemme GLP-1 Daily, Clinically Studied Ingredients to Reduce Hunger & C...
$4,651,593
New Launch
53,002
Units Sold
$76.49
Avg. Price
3.4 ⭐
Avg Rating
1 Sellers
# Sellers
#4
Triquetra Health
GLP-Activate | Hunger & Metabolism Support - Formulated to Help Suppor...
$3,797,797
+31.5% Growth
84,770
Units Sold
$44.99
Avg. Price
3.7 ⭐
Avg Rating
1 Sellers
# Sellers
#5
ColonBroom
ColonBroom GLP-1 Weight Management Supplement for Women & Men - GLP1 S...
$2,357,364
New Launch
35,527
Units Sold
$74.33
Avg. Price
3.7 ⭐
Avg Rating
1 Sellers
# Sellers
#6
ColonBroom
ColonBroom Premium Powder Supplement (Strawberry) - Colon Broom Psylli...
$2,011,191
New Launch
26,217
Units Sold
$74.94
Avg. Price
4.1 ⭐
Avg Rating
2 Sellers
# Sellers

B. Growth Leaders & Competitive Landscape

📈

Fastest Growing Products (12-Month)

GLP-Activate | Hunger & Metabolism Suppo... +32%

Key Success Factors

💊
Multi-Ingredient Formulations
Products featuring 10+ ingredient combinations show stronger market positioning
🦠
Probiotic Integration
Akkermansia and targeted probiotics demonstrate enhanced customer appeal
🌿
Berberine Inclusion
Consistent presence across top performers suggests strong consumer recognition

C. Product Features & Positioning

Top Features

Multi-Ingredient Formulations (10+)
Probiotic Integration (Akkermansia)
Berberine with Ceylon Cinnamon
Appetite & Metabolism Support
Third-Party Testing Certifications

Top Combinations

Berberine + Ceylon Cinnamon Probiotics + Fiber Support GLP-1 + Gut Health Appetite + Metabolism

Common Features

Appetite Suppressant Metabolism Support Vegan Formulations Third-Party Tested

Uncommon/Emerging Features

Patch Delivery Systems Liquid Drop Formats Colon Cleanse Combos Liposomal Absorption

Format Distribution

60-90 Capsule Bottles
Leading
Gummy Supplements
Growing
Powder Drink Mixes
Niche
Patch/Topical
Emerging

D. Pricing Analysis

$9.59
$95.07
Entry-Level
$9.25 - $37.69
66.6%
of Products
51.9%
Click Share

Strong value perception with brands like Vitafusion and Double Wood Supplements offering accessible formulations with solid customer validation.

Mid-Tier
$37.69 - $66.14
20.0%
of Products
24.9%
Click Share

Premium positioning with enhanced formulations featuring specialized ingredients like Akkermansia probiotics and advanced delivery systems.

High-End
$66.14 - $95.07
13.3%
of Products
23.0%
Click Share

Celebrity-endorsed and premium brand positioning with comprehensive formulations. Significant opportunity gap with only 13% of products capturing 23% of clicks.

E. Return Drivers Analysis

16.1%
Side Effects
14.5%
Functionality-Overall
9.7%
Value For Money
6.5%
Comfort-Overall
6.5%
Dosage

Section 3

Search Term Insights

🔍 Customer Search Journey

"glp-1 supplement weight loss"1,859,737 searches
↓ Core Category
"glp-1" / "glp1"1,590K-920K searches
↓ Gender Focus
"glp1 supplements weight loss women"815,806 searches
↓ Branded Search
"colon broom" / "lemme glp1"518K-217K searches
Key Insight: 85%+ non-branded searches indicate massive opportunity for new brands. Gender-specific and branded searches show highest conversion rates (3%+).

📊 Highest Volume Terms

glp-1 supplement weight loss1,859,737-23.7%
glp-11,590,955+139.5%
glp1920,671+183.8%
glp1 for weight loss844,239+160.0%
glp1 supplements weight loss women815,806-53.5%
colon broom518,771-17.0%

🚀 Fastest Growing Terms (180d)

glp 1 weight loss55,664+482%
glp1 supplement122,696+396%
colon broom glp-1 booster93,972+364%
gpl146,779+223%
glp1920,671+184%
glp1 for weight loss844,239+160%

💰 Highest Converting Terms

colon broom glp-1 booster93,9724.56% CVR
lemme glp1217,3773.69% CVR
colon broom518,7713.34% CVR
glp1 supplement122,6961.48% CVR
glp 1 booster59,1811.48% CVR
glp-1 supplement53,4501.47% CVR

Search Opportunity Areas

👩 Women-Specific Formulations
815K+ searches for "glp1 supplements weight loss women" indicates strong demand for gender-targeted solutions with specific health positioning.
"weight loss women" 815KGrowing segment
🚀 GLP-1 Booster Category
"colon broom glp-1 booster" shows 364% growth with 4.56% CVR. GLP-1 pathway enhancement emerging as distinct category.
"glp1 booster" 72.8K+364% growth
🏷️ Brand Building Opportunity
"lemme glp1" achieves 3.69% CVR and "colon broom" at 3.34% CVR. Branded searches convert 3x+ non-branded.
3%+ branded CVRBrand loyalty exists
📈 Core Term Dominance
"glp1 supplement" showing +396% growth signals mainstream adoption. Early movers in this exploding space have massive advantage.
+396% growth122K searches

Section 4

Customer Insights

A. Sentiment Analysis

👍

Positive Drivers

Digestive Support90.5%
Ease of Use65.5%
Natural Formulation31.0%
"Helps digestion""Easy to carry""Natural ingredients"
👎

Improvement Areas

Effectiveness Concerns78.0%
Ingredient Transparency55.0%
GI Issues33.9%
"Didn't work""Bad ingredients""Stomach pains"

🎯 Strategic Insights from Reviews

⚠️
Safety-First Positioning
Address 38.4% negative side effect sentiment by emphasizing gentle formulations and clear contraindication guidance.
📋
Transparent Ingredients
Combat 36.0% false advertising concerns with detailed ingredient disclosure and realistic benefit claims.
📊
Expectation Management
Rising return rates from 0% to 15.3% indicate evolving quality standards. Clear dosage guidance critical.
🌟
Quality Focus
Products with 4.0+ ratings command higher prices. Third-party testing certification builds trust.

B. Customer Demographics

Primary Demographic Profile

👤
Age Range
35-55 years
💵
Income Level
$50k+ annually
🎓
Education
College-educated
💰
Price Tolerance
$20-$95 range

Secondary Segments

💪 Health-Conscious Millennials 28-40 yrs

Tech-savvy, research-oriented consumers seeking preventive health solutions and natural alternatives to pharmaceutical interventions.

Proactive WellnessSocial Media InfluenceSustainable LifestyleConvenience
👴 Mature Adults 50-65 yrs

Experienced supplement users managing age-related metabolic changes, often dealing with multiple health concerns simultaneously.

Health ManagementDoctor-RecommendedBrand TrustLong-term Wellness

C. Engagement Opportunities

📚

Educational Content Strategy

Develop content explaining GLP-1 pathways, ingredient synergies, and metabolic health connections to appeal to research-oriented consumers.

🎯

Multi-Benefit Positioning

Products combining weight management with gut health, energy support, and metabolic wellness resonate with consumers seeking comprehensive solutions.

💊

Convenience-Focused Formats

Offer various delivery methods (capsules, powders, gummies, drops) to address different lifestyle preferences across demographic segments.

Section 5

Strategic Summary & Recommendations

The GLP-1 supplement weight loss niche represents an exceptional market opportunity with $38.1M in annual revenue and explosive 540%+ search growth. With moderate competitive concentration and 97%+ new product success rates, favorable conditions exist for sellers with differentiated formulations targeting specific consumer segments or innovative delivery methods.

💰

Market Size & Revenue

$38.1M

Total 12-month revenue across 49 products from 38 active brands. Average product generates $64,726/month with strong unit economics.

📈

Search Momentum

+540% YoY

Exceptional search volume growth indicates mainstream wellness adoption. "glp1 supplement" grew +396% in 180 days.

🏆

Market Concentration

61.6% Top 5

Moderate concentration with room for new entrants. Plus+Ultra leads at 20.0% share. 97%+ launch success rate indicates receptive market.

💡

Price Sweet Spot

$25-$35

Optimal price-to-value positioning with products like Plus+Ultra ($27.86) achieving 18.9%+ click share while maintaining strong satisfaction.

Key Strategic Takeaways

🦠

Probiotic Integration

Akkermansia Key

Products featuring targeted probiotics like Akkermansia demonstrate enhanced customer appeal. Gut health messaging resonates strongly with target demographics.

👩

Gender-Specific Targeting

815K+ Searches

"GLP1 supplements weight loss women" shows massive demand for gender-targeted formulations with specific health positioning and messaging.

⚠️

Safety-First Messaging

16% Side Effect Concern

Address growing side effect awareness with gentle formulations, clear dosage guidance, and transparent ingredient communication.

📅

Seasonal Launch Timing

January Peak 263K+

New Year resolution timing drives 10x+ seasonal swing. Launch products in Q4 to capture January demand surge and "New You" promotional period.

Market Entry Assessment

GROWTH POTENTIAL
EXCEPTIONAL
+540% YoY Search
COMPETITION
MODERATE
61.6% Top 5 Share
PROFIT POTENTIAL
STRONG
$38.1M Market
LAUNCH SUCCESS
97%+
New Product Rate
🎯

Recommended Entry Strategy

1.Multi-Ingredient Formula: Berberine + Ceylon Cinnamon + Akkermansia probiotic for comprehensive GLP-1 pathway support
2.Value Sweet Spot Pricing: $25-$35 range to capture value-conscious segment with strong click share potential
3.Gender-Specific Positioning: Women-targeted formulation to capture 815K+ gender-specific search demand
4.Third-Party Testing: Emphasize quality certifications to build trust and justify premium positioning
5.Q4 Launch Timing: Position for January "New Year, New You" demand surge with 263K+ peak search volume

Section 6

Appendix

A. ASIN Summary Table

ASIN Product Name Brand Click Share Avg Price Rating Sellers 12M Revenue 12M Units Subcategory Sub Rank
B0DQYTRD5D GLP-1 Supplement for Women and Men | Hunger & Metabolism Support - Pha... Plus+Ultra 20.0% $27.74 4.0 1 $5,707,824 201,094 Appetite Control & Suppre... 6
B0DC27CYKH Lemme GLP-1 Daily Clinically Studied Ingredients to Reduce Hunger & Cr... Lemme 11.5% $84.26 3.4 1 $4,651,593 53,002 Appetite Control & Suppre... 7
B0DZY433ZW ColonBroom GLP-1 Weight Management Supplement for Women & Men - GLP1 S... ColonBroom 7.2% $62.80 3.7 1 $2,357,364 35,527 Diet Kits & Systems 1
B0CK9S25HM GLP-Activate | Hunger & Metabolism Support - Formulated to Help Suppor... Triquetra Health 5.3% $44.64 3.7 1 $3,797,797 84,770 Appetite Control & Suppre... 4
B0DCKC6TLB ColonBroom Premium Powder Supplement (Strawberry) - Colon Broom Psylli... ColonBroom 3.7% $77.30 4.1 2 $2,011,191 26,217 Psyllium Nutritional Supp... 46
B0F3QKYM9J GLP-1 Supplement for Weight Loss & Appetite Control for Men and Women ... Etta Vita 3.5% $35.60 4.1 1 $1,116,632 31,916 Carbohydrate Blocker Supp... 1
B0DT1F2XYV ColonBroom Psyllium Husk Powder with Stevia (Tropical Fruits) - Colon ... ColonBroom 3.2% $69.15 3.9 2 $899,215 12,924 Psyllium Nutritional Supp... 69
B0DRWLTRHB Supergut GLP1 Daily Support - High Fiber GLP-1 Supplement Powder for W... Supergut 3.0% $26.78 4.2 1 $1,709,284 59,070 Dietary Fiber Nutritional... 16
B0F46JBSMD Vitafusion GLP-1 Support Fiber Plus Vitamins D B12 and Folate Gummy Vi... Vitafusion 3.0% $13.14 4.3 1 $741,024 53,748 Dietary Fiber Nutritional... 26
B0FCYQXQBK Colon Cleanse + GLP-1 Support Supplement for Weight Loss & Energy - Ap... Etta Vita 2.5% $24.50 4.1 1 $184,821 6,863 Triphala Herbal Supplemen... 1
B0DM1TVJD3 Herbtonics Metabolic Optimizer & Satiety Complex | Apple Cider Vinegar... Herbtonics 2.3% $13.54 4.0 1 $538,065 40,874 7-Keto Nutritional Supple... 1
B0DQW6Q38R GLP-1 Supplement for Women 3X Targeted Formula Gentle on the Stomach G... Todesessis 2.2% $33.17 4.2 9 $592,820 17,891 Probiotic Nutritional Sup... 238
B0DT19TJ7W ColonBroom Psyllium Husk Powder (Strawberry) - Colon Cleanse for Bloat... ColonBroom 2.1% $68.05 3.8 2 $533,333 7,829 Psyllium Nutritional Supp... 64
B0FH7695LF ColonBroom GLP-1 Weight Management Supplement for Women & Men - GLP1 S... ColonBroom 1.9% $73.71 3.7 1 $112,740 1,504 Diet Kits & Systems 2
B0FDWNKYFL Jorrwatee GLP-1 Supplements Women & Men 14-in-1 GLP1 for Daily GLPl Le... Jorrwatee 1.8% $24.31 4.6 7 $153,246 6,161 Probiotic Nutritional Sup... 278
B0F1DM8PM9 GLP-1 Supplement - Clinically Studied Bioflavonoid Extract to Help Sup... Double Wood Supplements 1.7% $10.09 4.0 1 $87,472 8,761 Bioflavonoid Antioxidant ... 2
B09YVMLZYW Inno Supps Inno Shred GLP-1 | Thermogenic Support + Appetite Support +... InnoSupps 1.7% $95.07 4.1 3 $1,437,663 14,609 Fat Burner Supplements 20
B0F46N6TY9 vitafusion GLP-1 Support Multivitamin Vitamin and Mineral Blend 15 Ess... Vitafusion 1.5% $10.29 4.6 2 $200,813 18,179 Blended Vitamin & Mineral... 480
B0F8JJC39D Happy Mammoth Ultimate Cravings Control Sugar & Carb Cravings Support ... Happy Mammoth 1.4% $69.27 3.7 1 $246,236 3,542 Chromium Mineral Suppleme... 38
B0DD97NP2V GLP-1 Supplement 14 in 1 Formula (GLP1 Supplement with Berberine ACV C... DORADO NUTRITION 1.2% $9.59 4.0 1 $87,153 8,880 Turmeric Herbal Supplemen... 123

Data sourced from Products Breakdown and Products SmartScout Data sheets. Sorted by Click Share (descending).

B. Search Term Summary Table

Search Term Search Vol
(360d)
Growth
(180d)
CVR
(360d)
Est.
CPC
Competing
Products
Units
for P1
Top Clicked ASIN
glp-1 1,590,955 +139.5% 0.99% $1.76 1,000 282 Colon Cleanse + GLP-1 Support Supplement for Weigh... B0FCYQXQBK
glp-1 supplement weight loss 1,859,737 -23.7% 1.04% $1.74 757 55 Colon Cleanse + GLP-1 Support Supplement for Weigh... B0FCYQXQBK
glp1 920,671 +183.8% 0.85% $1.91 1,000 52 GLP-1 Patch - Natural Ingredients 8-Hour Long-Last... B0FTWTC38R
glp1 for weight loss 844,239 +160.0% 0.89% $1.67 657 54 GLP-1 Patch - Natural Ingredients 8-Hour Long-Last... B0FTWTC38R
glp1 supplements weight loss women 815,806 -53.5% 0.85% $1.89 563 34 Colon Cleanse + GLP-1 Support Supplement for Weigh... B0FCYQXQBK
glp 1 345,042 +154.1% 0.95% $1.69 2,000 34 GP-1 Supplements Drops Natural Body Firming Care D... B0G1K7Y7PX
colon broom 518,771 -17.0% 3.34% $2.20 136 40 ColonBroom Premium Powder Supplement (Strawberry) ... B0DCKC6TLB
glp 236,869 +123.5% 1.06% $1.79 1,000 44 Vitafusion GLP-1 Support Fiber Plus Vitamins D B12... B0F46JBSMD
glp1 supplement 122,696 +396.1% 1.48% $1.99 906 304 Centrum Nutrient Replenish GLP-1 Nutrition Support... B0FQW8QBKF
colon broom glp-1 booster 93,972 +364.0% 4.56% $2.23 149 31 ColonBroom GLP-1 Weight Management Supplement for ... B0DZY433ZW
lemme glp1 217,377 -54.9% 3.69% $1.54 132 32 Lemme Burn - Metabolism Belly Fat Burning + AMPK A... B0C158YCVK
glp 1 supplement 94,360 +113.8% 1.42% $1.84 1,000 27 Vitafusion GLP-1 Support Fiber Plus Vitamins D B12... B0F46JBSMD
happy mammoth ultimate weight control 163,255 -14.0% 0.55% $1.54 107 26 Happy Mammoth Ultimate Cravings Control Sugar & Ca... B0F8JJC39D
gpl-1 weight loss supplement 123,104 -12.1% 0.92% $1.70 181 27 Colon Cleanse + GLP-1 Support Supplement for Weigh... B0FCYQXQBK
glp-1 weight loss 68,949 +114.5% 0.58% $1.77 672 27 Colon Cleanse + GLP-1 Support Supplement for Weigh... B0FCYQXQBK
glp 1 weight loss 55,664 +481.8% 1.00% $1.71 874 26 GLP-1 Pathway Weight Loss Pills | Fat Burner for M... B0FHJH15G1
glp1 booster 72,822 +98.9% 1.40% $2.14 200 28 Lunakai PRO USA Made GLP-1 Supplement - Natural GL... B0FL4JLKCN
glp 1 booster 59,181 +155.9% 1.48% $2.15 248 28 Lunakai PRO USA Made GLP-1 Supplement - Natural GL... B0FL4JLKCN
gpl1 46,779 +223.5% 0.76% $1.32 102 12 Berberine Patches Suitable for Male and Female Bod... B0F8V8XLXL
glp-1 supplement 53,450 +44.9% 1.47% $1.88 1,000 33 Centrum Nutrient Replenish GLP-1 Nutrition Support... B0FQW8QBKF

Data sourced from Search Terms and Search Helium10 Data sheets. Sorted by Search Volume (descending).